Unveiling Central India's
Iconic Township
Refuge Events had the privilege of designing and delivering the grand launch of Jayanti Nagari 7 — Abhijit Realtors & Infraventures' magnum opus on Besa Road, Manish Nagar, and one of the most ambitious residential-cum-commercial township projects ever conceived in Nagpur.
Spread across 15 acres with 12 high-rise towers reaching 26 floors and 1,246 homes in 2 and 3 BHK configurations, the project promised 80% open space, three world-class swimming pools, an open-air theatre, a resort-themed clubhouse and over 30 luxury amenities including a maze, mini-golf course, tennis court and netted cricket pitch. The launch event brought together prospective home-buyers, channel partners, brand collaborators, media and the leadership of the Abhijit Group — every layer crafted to honour both the scale of the development and the trust of the home-buyer audience.
What We Were
Up Against
Selling a Vision
Communicating a 15-acre, 12-tower township that would take years to deliver — bringing the experience of living there to life through design, model walkthroughs and storytelling.
Mass-Market Audience
Designing an experience that worked for 2,000+ guests across home-buyer segments — first-time buyers, investors, NRIs and channel partners — with no segment feeling overlooked.
Aspirational Aesthetic
Crafting a launch aesthetic that read as genuinely premium and resort-like — capturing the spirit of the amenities being promised, without slipping into generic real-estate clichés.
Conversion-Ready Setup
Building an event that doubled as a sales engine — sample-flat walk-throughs, channel-partner zones, on-site booking infrastructure and post-event lead nurturing.
How Refuge Events
Made It Happen
We approached the brief as part brand launch, part real-estate sales engine. Working hand-in-hand with the Abhijit Realtors leadership and marketing team, every decision was filtered through one question: would a prospective home-buyer leave today feeling not just informed, but inspired enough to book?
Strategic Discovery
Workshops with the developer's leadership to define the township's brand pillars, buyer segments and the emotional outcome we wanted every guest to leave with.
Venue Design & Build
Built a custom launch precinct featuring a large reveal stage, a sample-flat showcase zone, a 30-amenity walk-through gallery and dedicated channel-partner lounges.
Reveal Production
Produced a cinematic township film, scale model unveiling, layered LED storytelling and a choreographed reveal sequence that brought the 15-acre vision to life in three dimensions.
Sales-Floor Integration
Built a discreet on-site sales infrastructure — booking desks, finance counters, channel-partner registration and live availability boards — woven into the event flow without disrupting it.
Flawless Execution
A 50-person on-ground team operating through two full rehearsals and a synchronised D-day run — every cue, walk-through and booking touchpoint precise to the minute.
Captured Moments
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Results That
Speak for Themselves
The Jayanti Nagari 7 launch set a new benchmark for residential township launches in Nagpur — flawlessly delivered, commercially impactful, and warmly received by every prospective home-buyer and partner in attendance. It remains one of many milestones in our work delivering large-scale events across Nagpur.
Refuge Events captured the entire vision of Jayanti Nagari 7 in one unforgettable day. From the reveal moment to the on-site sales infrastructure, every element worked in unison — disciplined, premium, and genuinely effective.
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