Launching the Phone
Built for Selfies
Refuge Events had the privilege of designing and delivering the Ahmedabad launch of the Vivo V7 — a flagship product moment for one of India's fastest-growing smartphone brands and the second device in Vivo's celebrated V-series of selfie-focused smartphones.
Launched at Rs 18,990 with a 24-megapixel front camera, a 5.7-inch HD+ FullView display in an 18:9 aspect ratio, "Moonlight Glow" selfie technology and Face Unlock — the V7 was positioned as the phone built for the young, social, photography-led consumer. The Ahmedabad chapter brought together retail partners, regional media, channel teams, brand ambassadors and consumers — every layer crafted to honour both Vivo's exacting global brand standards and the energy of a flagship smartphone reveal.
What We Were
Up Against
Global Brand Standards
Delivering an event that met Vivo's exacting international brand and experience standards, while feeling distinctly local and culturally resonant for the Ahmedabad market.
The Reveal Moment
Designing a hero reveal worthy of a flagship smartphone — one cinematic moment that landed the V7's design, its 24MP selfie camera and its FullView display in a single beat.
Retail & Channel Buy-In
Hosting retail partners, channel teams and the regional media in a way that energised the sales floor for launch day — converting a brand moment into a measurable retail push.
Cascade-Ready Content
Producing a launch experience designed to live across regional press, social, retail and digital — not just inside the venue, but for weeks of cascade content afterwards.
How Refuge Events
Made It Happen
We approached the Ahmedabad chapter as a hero brand moment with a measurable retail tail. Working in close coordination with Vivo's marketing leadership and the regional channel team, every decision was filtered through one question: would this make the V7 the most-wanted phone in Gujarat the next morning?
Strategic Discovery
Workshops with the Vivo brand and regional teams to define the launch narrative, the audience priority order and the precise emotional beat of the reveal moment.
Venue Design & Build
Selected a premium Ahmedabad venue and transformed it into a brand-pure precinct featuring a custom reveal stage, a product experience gallery, a selfie photo wall and an 800-capacity guest zone.
Reveal Production
Designed a cinematic product reveal — layered LED storytelling, choreographed dance sequence, hero product film and a single "lights down, lights up" moment built to live on every front page the next morning.
Channel & Media Programme
Curated parallel programmes for retail partners and regional media — incentives, hands-on product trials, demo zones and a structured press interaction — designed to drive sales-floor energy.
Flawless Execution
A 50-person on-ground team operating through three full rehearsals and a precision-timed reveal — every cue, light and audio level synchronised to the second.
Captured Moments
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Results That
Speak for Themselves
The Vivo V7 Ahmedabad launch delivered a textbook flagship product moment — brand-pure on stage, measurable in the trade and visible across regional press for days after.
Refuge Events delivered an Ahmedabad chapter that matched our global launch standards beat for beat. Brand-pure on stage, sharp with the trade, generous with the press — exactly what a flagship product moment needs to be.
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