Power to Propel
Refuge Events, a trusted event management company in Nagpur, had the privilege of designing and delivering the unveiling of Solar Industries' new corporate logo and brand positioning — a defining moment in the company's three-decade journey from an explosives trading business to one of India's most respected defence and energy materials groups.
The new identity, captured in the brand promise "Power to Propel", introduces a concentric 'S' radiating outward like the sun's rays — also reading as propeller wings in motion. It is, in the company's own words, a visual narrative of perpetual growth, innovation and the unique ability to lift stakeholders, businesses and nations to greater heights. The unveiling brought together Solar Group leadership led by Chairman Shri Satyanarayan Nuwal, the family management, senior leaders, ecosystem partners, employees and key institutional guests. Every layer of the experience was crafted to honour both the heritage being celebrated and the future being signalled.
What We Were
Up Against
The Reveal Moment
Designing a single, unforgettable reveal that did justice to a 29-year-old brand and to a forward-facing future — without falling into clichéd "logo lift" visuals.
Multi-Audience Storytelling
Speaking simultaneously to leadership, long-tenured employees, family members, partners and external press — each with a different relationship to the Solar name.
Brand-Pure Aesthetic
Building a stage, lighting design and motion-graphic language that felt authentically "Solar" — radiant, propulsive, dignified — without leaning on borrowed visual tropes.
Internal & External Cascade
Producing assets and content that worked live on stage and across film, social, internal comms and press — a single moment, deployed in many directions.
How Refuge Events
Made It Happen
We approached the brief as part brand unveil, part company reunion. Working in close coordination with Solar's leadership and brand teams, we anchored every decision to a single question: would this moment make a 25-year employee feel proud, and a new partner feel inspired?
Brand Discovery & Story Arc
Deep-dive workshops with Solar's leadership and brand team to define the unveil narrative — heritage, present, future — and the precise emotional beat of the reveal.
Stage & Set Design
Built a custom-designed reveal stage with a radiant centrepiece, propeller-inspired motion graphics and a 360° LED ring that brought the new identity to life in three dimensions.
Film & Motion Production
Produced the brand reveal film, heritage montage and animated logo sequence — every frame designed to scale from the on-stage LED wall to social channels.
Guest Experience
Designed an end-to-end journey for 1500+ guests — leadership, employees, family, partners and press — with curated branded keepsakes and an after-reveal celebration that doubled as a family moment.
Flawless Execution
A 50-person on-ground team operating through three full rehearsals and a precision-timed D-day reveal — every cue, light and lyric synchronised to the second.
Captured Moments
.webp)
.webp)
.webp)
.webp)
.webp)
Results That
Speak for Themselves
The Solar brand unveil set a new benchmark for corporate identity launches — a single moment that landed perfectly on stage, on screen and across every channel that followed.
Refuge Events captured the soul of our brand in a single moment. The reveal didn't just unveil a logo — it told the story of who we are and where we're going. The team's discipline, creative vision and craft were genuinely world-class.
.webp)
.webp)
.webp)